Srixon Taking Tour Success To Golfers With Sampling Program

ATLANTA, GA, February 20, 2008
Over the past couple of years, several tour players have made the switch to the Srixon Z-URC and Z-URS golf ball and have seen their games reach a new level. Now Srixon is giving avid golfers around the country an opportunity to make the switch and get better results through a national golf ball sampling program.
Srixon's sampling begins in April in the Southeast and will hit 15 major markets over a three-month period, reaching more than 50,000 avid golfers. 

Golfers, based on their respective games, will have the opportunity to try the Z-URC, Z-URS and Trispeed golf balls.

Z-URC
The popular Z-URC golf ball features a thin soft cover and the largest and fastest core Srixon has developed. The Z-URC has a firmer feel around the greens than the Z-URS however; it still delivers outstanding spin and control on approach shots and around the greens that tour players demand from a high performance golf ball.  Suggested retail is $44.

Z-URS
Srixon's popular Z-URS golf ball consists of the softest urethane cover the company has ever created. The ball provides soft feel on all shots from tee to green and greenside spin control on approach shots. The ball features a high trajectory 330-dimple pattern that provides a strong and penetrating trajectory in all wind conditions.  Suggested retail is $44.

Trispeed
Trispeed is a multilayer golf ball that is designed to give a wide range of golfers tremendous ball speed and distance with incredible feel. The Trispeed features Srixon's proprietary soft Energetic Gradient Growth core, which provides incredible feel on all shots from tee to green. The 333-dimple pattern provides high trajectory with a penetrating ball flight for greater carry and roll.  Suggested retail is $30.

Look at the success of some of Srixon's tour players since they made the switch:

Since the Switch to Srixon in 2006 Jim Furyk:
» Won the Wachovia Championship,
» Won back-back Canadian Opens
» Moved up 4 positions from No. 7 to  No. 3 in the 2007 World Rankings
» Has earned over $11.3 million

Since the Switch to Srixon in July 2007 Steve Flesch:

» Won the Reno-Tahoe Open
» Won the Turning Stone Resort Championship
» Finished No. 26 on the 2007 PGA Tour money list.
» Earned more than $2 million in 2007

Since the Switch To Srixon at the end of 2006 Henrik Stenson:

» Won the Dubai Desert Classic
» Won the World Golf Championship-Accenture Match Play
» Recorded top-10s in first seven events
» Has earned $1.9 million

Since the Switch to Srixon in 2005 Tim Clark:

» Won the South African Airways Open
» Won the Scottish Open
» World Ranking have drastically improved from No. 74 to No. 23 in 2007
» Has earned $6.8 million

Since the Switch to Srixon in 2005 John Rollins:
» Won the B.C. Open
» Recorded nine Top-10s
» Went from No. 109 on the PGA Tour Money List to No. 24 in 2007
» Has earned $4.7 million
For more information on the Srixon line of golf balls contact Jackie Beck, Srixon Public Relations at 860 304-3643 or jackiebeck00@hotmail.com.

 

About SRI Sports (Kobe, Hyogo, Japan)
SRIXON Sports USA, Inc., based in Lawrenceville, Ga., has been distributing premium golf balls and equipment in the U.S. since 1997 and is a subsidiary of SRI Sports Limited. SRI Sports Limited is the number one golf club manufacturer in the world’s second largest market, Japan, and is one of the world's leading patent holders in golf ball technology. SRIXON golf balls earned 26 tournament victories on multiple professional tours around the world in 2006. For more information about Srixon please visit www.srixon.com.

SRIXON is a registered trademark of SRI Sports Limited.
SRI Sports is a company of Sumitomo Rubber Industries Group.

Media Contact:
Jackie Beck, 860 304-3643, jackiebeck@srixon.com

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