Srixon Sports today announced that their advertising agency, Fitzgerald + Co won a silver Atlanta Marketer of the Year (AMY) Award in the Advertising-Magazine Campaign category. The AMY awards are given by the Atlanta Chapter of the American Marketing Association for strategy and creativity in marketing. Entries were first judged on objectives, strategy, tactics, and results, and then the creative executions. Srixon's award-winning campaign featured Hey Chum, Burn Rubber, Air Supremacy and Bite Me ball art on Srixon's PGA TOUR winning golf balls.

"We are thrilled that Fitzgerald + Co received a silver AMY award," said Michael Pai, VP of Marketing and Advertising. "Their fresh and edgy approach to advertising our product is evident not only with this accolade, but with the tremendous growth we've seen in our brand awareness and image in the golf industry. They are a talented group and we couldn't be more pleased to have them as our marketing partners," added Pai.

Srixon previously won a bronze AMY award in 2003.