Srixon - Press Releases

SRIXON LAUNCHES HOLIDAY PROMOTION
Free Hat with Purchase of One Dozen Golf Balls

ATLANTA, GA, October 9, 2007 -

Srixon is making the holidays merrier and warmer for golfers with its new Holiday Golf Ball promotion. With a purchase of one dozen Srixon golf balls at participating retailers, golfers will receive either an all-weather or fleece logo golf hat.

“Providing our customers with a cool, unique gift to go along with the purchase of a dozen balls during the holiday season is something that Srixon has been known for, for years,” said Mike Pai, vice president, marketing and advertising. “This year’s promotion carries on that tradition. What better gift for a golfer than a dozen golf balls along with a unique hat that can’t be purchased anywhere else. We ran a similar promotion last year and the retailers were so pleased with it that they asked us to bring it back again this year.”

The Srixon Golf Ball promotion will run from October 15 to December 31, 2007 at participating pro shops and golf specialty retailers. Each retailer has a choice to bring either the fleece or the all weather cap in stock. Consumers who purchase one dozen of the following Srixon golf balls -- Z-URC, Z-URS, Trispeed, Soft Feel, Soft Feel for Ladies or AD333 will receive the hat that the participating retailer elects to carry. The hat sports the Srixon logo on the front and the popular grinning golf ball from the Srixon TV commercials on the back.

The promotion will be supported with in-store displays and at www.srixon.com.

Based in Huntington Beach, CA, Cleveland Golf / Srixon both enjoy a strong presence on the PGA TOUR as well as competitive tours worldwide. Cleveland Golf's staff includes Vijay Singh, Boo Weekley, David Howell, and many other players. The company was founded in 1979 and originally manufactured high quality replicas of classic golf clubs from the 1940s and 1950s, but soon earned the reputation as an innovative producer of original equipment in its own right. Cleveland Golf remains steadfastly committed to providing tour-proven, premium golf equipment to passionate golfers at prices that ensure optimal value to consumers. For more information about Cleveland Golf please visit www.clevelandgolf.com. SRIXON Sports USA, Inc. has been distributing premium golf balls and equipment in the U.S. since 1997. Srixon’s staff includes Jim Furyk, Henrik Stenson, Karrie Webb, and many other players. SRIXON golf balls earned 26 tournament victories on multiple professional tours around the world in 2006. For more information about SRIXON please visit www.srixon.com. SRI Sports Limited owns both brands and is the number one golf club manufacturer in the world’s second largest market, Japan, and is one of the world’s leading patent holders in golf ball technology.

Based in Huntington Beach, CA, Never Compromise was founded in 1997. Never Compromise initially enjoyed a moderate amount of success on the various professional tours and it was during this period of time that Cleveland Golf took notice of this little putter company that was brimming with attitude and self-confidence. In June of 2003, Cleveland Golf purchased Never Compromise and has since re-launched it as a top-tier putter brand. Never Compromise enjoys a strong presence on the PGA TOUR, as well as competitive tours worldwide. Never Compromise staff includes Vijay Singh, Boo Weekley, Steve Flesch, and many other players. Never Compromise remains committed to providing tour-proven, premium putters to passionate golfers around the world. For more information about Never Compromise please visit www.nevercompromise.com.