Srixon Sports today announces its re-designed website. Consumers will now be able to navigate easier around the site with more product information, tour player information and a new and improved dealer locator.

“This is a natural evolution of our brand’s communication,” said Mike Pai, Srixon’s Vice President Marketing and Advertising.   “Our old website had been around for a while and was quite tired and in need of refreshing and remodeling.   Not only does the new website have a cleaner look, we’ve also added more product information including an updated ball selector and Srixon comparison to competitor brands.  Our brand’s awareness has reached a new level this year and it was important that we continue to build on that in all of our communication,” added Pai.

The site was re-designed by Srixon’s advertising agency, Fitzgerald+CO. “A great brand like Srixon deserves to have a great site. So we built one. The new online site drives brand awareness within a great user experience,” said Hal Barber, Fitzgerald+CO’s Group Creative Director.  “We've upgraded both the online brand and user experience. A good site understands that it's all about the content. That being said this is a great site for Srixon,” said Josh Murphy, Fitzgerald+CO’s Interactive Designer.

Consumers will be able to listen and hear untold stories from some of Srixon’s tour players such as World Number 2, Jim Furyk, Ryder Cup Captain Tom Lehman, Robert Allenby and Tim Petrovic.  They will also be able to download desktop wallpapers featuring Srixon tour players and the award winning advertising of the talking Srixon Golf Ball. And they’ll stay in the know with Srixon’s email list to receive company news and announcements.