SRIXON® INTRODUCES NEW AD333 GOLF BALL
Now Faster and Longer with Same Great Feel and Playability

ATLANTA, GA, August 7, 2007
Srixon Sports, a leader in golf ball and golf club technology, launches the new AD333  golf ball featuring a new core, cover and aerodynamics. The popular AD333 golf ball is now faster and longer than the original with the same great feel and playability. 

“We have made the new AD333 a better ball for the everyday golfer by reengineering the cover and core and applying new aerodynamics resulting in optimal performance,” said Richard Stamper, Srixon’s President. “Srixon’s new Pana-Tetra® blended cover combined with a highly resilient, soft Energetic Gradient Growth core and a new 333 dimple pattern will provide greater distance for all golfers through improved ball speed and optimized launch conditions,” added Stamper.

The two-piece AD333 golf ball is designed for golfers of all ability levels and is one of Srixon’s best selling golf balls. Golfers will now enjoy greater performance benefits with the new AD333 golf ball.

Core:
The new, highly resilient, soft Energetic Gradient Growth core provides faster ball speed than its predecessor with the same optimal high launch angle and low spin launch conditions.  The core’s soft compression also allows golfers with average to moderate swing speeds the ability to maximize their distance potential.

Cover:
The new, proprietary Pana-Tetra® blended cover provides a higher launch angle plus reduces driver spin while maintaining the softness of the cover.  This results in increased driver distance without sacrificing greenside spin and playability.

Aerodynamics:
The new 333 aerodynamics features six different dimple sizes with larger dimple diameters and greater dimple surface coverage. This helps reduce distance by robbing high-speed drag and promoting a shallow angle of descent for greater carry and roll.

The new AD333 will be available in golf shops and golf specialty stores in early September for a suggested retail price of $29 per dozen.

 

About Cleveland Golf/Srixon: 

Based in Huntington Beach, CA, Cleveland Golf / Srixon both enjoy a strong presence on the PGA TOUR as well as competitive tours worldwide.  Cleveland Golf's staff includes Vijay Singh, Boo Weekley, David Howell, and many other players. The company was founded in 1979 and originally manufactured high quality replicas of classic golf clubs from the 1940s and 1950s, but soon earned the reputation as an innovative producer of original equipment in its own right.  Cleveland Golf remains steadfastly committed to providing tour-proven, premium golf equipment to passionate golfers at prices that ensure optimal value to consumers. For more information about Cleveland Golf please visit www.clevelandgolf.com.  SRIXON Sports USA, Inc. has been distributing premium golf balls and equipment in the U.S. since 1997. Srixon’s staff includes Jim Furyk, Henrik Stenson, Karrie Webb, and many other players. SRIXON golf balls earned 26 tournament victories on multiple professional tours around the world in 2006. For more information about SRIXON please visit www.srixon.com SRI Sports Limited owns both brands and is the number one golf club manufacturer in the world’s second largest market, Japan, and is one of the world’s leading patent holders in golf ball technology. 

About Never Compromise: 

Based in Huntington Beach, CA, Never Compromise was founded in 1997. Never Compromise initially enjoyed a moderate amount of success on the various professional tours and it was during this period of time that Cleveland Golf took notice of this little putter company that was brimming with attitude and self-confidence. In June of 2003, Cleveland Golf purchased Never Compromise and has since re-launched it as a top-tier putter brand. Never Compromise enjoys a strong presence on the PGA TOUR, as well as competitive tours worldwide. Never Compromise staff includes Vijay Singh, Boo Weekley, Steve Flesch, and many other players. Never Compromise remains committed to providing tour-proven, premium putters to passionate golfers around the world. For more information about Never Compromise please visit www.nevercompromise.com.  

Media Contact:
Keith Patterson, (714) 889-5808, keithpatterson@clevelandgolf.com

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