Srixon - Press Releases

SRIXON EARNS GOLD AND SILVER AWARDS IN GOLF DIGEST’S HOT LIST 2007
Srixon’s Z-URC, New Z-URS and AD333 Golf Balls and I-506 Irons Awarded

ATLANTA, GA, January 16, 2007 -

Srixon Sports announces that they have received Gold and Silver Awards for four of their products—Z-URC, new Z-URS, AD333 golf balls, and I-506 irons—by the Golf Digest Hot List 2007.

The new Srixon Z-URC and Z-URS golf ballstied for the highest rated Tour Performance balls in the Performance category, 2007 Golf Digest Hot List, and were rated outstanding in Technology/Preference/Value. With a new technologically advanced cover, thinner mid-layer and larger core, the new Z-URS is the latest addition to Srixon’s Z-UR family of world-wide Tour winning golf balls. Each element of the previous Z-URS model was redesigned to provide a golf ball that had more ball velocity and greenside spin and control without sacrificing the optimal launch conditions of its predecessor.

The revolutionary new Z-URC golf ball has several features that only a technology leader like Srixon could develop. It starts with the softest urethane-elastomer cover we’ve ever developed which delivers outstanding spin control on approach shots and around the green. At an astounding .02 inches thin, this unique cover provides for a large, fast Energetic Gradient Growth core, meaning you don’t have to sacrifice distance to gain this control.

Srixon’s AD 333 golf ball won the Silver Award and was rated outstanding in performance and technology, Value Performance Ball 2007 Golf Digest Hot List. The AD333 features a soft, proprietary Rabalon blended cover and a large soft Energetic Gradient Growth core. The result is a ball with a soft core compression that launches higher, with less spin and more ball speed which is ideal for a wide range of golfer abilities.

Srixon’s I-506 irons won the Silver Award and was rated outstanding in performance and technology, Players Iron, 2007 Golf Digest Hot List. The forged 1025 carbon steel I-506 irons give the feedback and response that better players demand in their shotmaking, with all of the technology and forgiveness built into the Digital Impact Design. The classic blade profile with a thin topline and minimal offset give the appearance of a traditional players club.

Based in Huntington Beach, CA, Cleveland Golf / Srixon both enjoy a strong presence on the PGA TOUR as well as competitive tours worldwide. Cleveland Golf's staff includes Vijay Singh, Boo Weekley, David Howell, and many other players. The company was founded in 1979 and originally manufactured high quality replicas of classic golf clubs from the 1940s and 1950s, but soon earned the reputation as an innovative producer of original equipment in its own right. Cleveland Golf remains steadfastly committed to providing tour-proven, premium golf equipment to passionate golfers at prices that ensure optimal value to consumers. For more information about Cleveland Golf please visit www.clevelandgolf.com. SRIXON Sports USA, Inc. has been distributing premium golf balls and equipment in the U.S. since 1997. Srixon’s staff includes Jim Furyk, Henrik Stenson, Karrie Webb, and many other players. SRIXON golf balls earned 26 tournament victories on multiple professional tours around the world in 2006. For more information about SRIXON please visit www.srixon.com. SRI Sports Limited owns both brands and is the number one golf club manufacturer in the world’s second largest market, Japan, and is one of the world’s leading patent holders in golf ball technology.

Based in Huntington Beach, CA, Never Compromise was founded in 1997. Never Compromise initially enjoyed a moderate amount of success on the various professional tours and it was during this period of time that Cleveland Golf took notice of this little putter company that was brimming with attitude and self-confidence. In June of 2003, Cleveland Golf purchased Never Compromise and has since re-launched it as a top-tier putter brand. Never Compromise enjoys a strong presence on the PGA TOUR, as well as competitive tours worldwide. Never Compromise staff includes Vijay Singh, Boo Weekley, Steve Flesch, and many other players. Never Compromise remains committed to providing tour-proven, premium putters to passionate golfers around the world. For more information about Never Compromise please visit www.nevercompromise.com.