Srixon announces today that it has signed PGA Tour professional Steve Flesch to play Srixon golf balls. Flesch will continue to play the multi-layer Z-URC golf ball this year on tour.

“I switched to the Srixon Z-URC in the middle of 2007 for one simple reason –it turned my season around.” Flesch said. “The Z-URC gave me incredible control of my iron shots – I can work it however I need and get it to stop on a dime. And it has the perfect launch conditions to help me optimize my distance off the tee. I am now playing in all of the 2008 major championships thanks in large part to the Z-URC”.

Flesch switched to the Z-URC golf ball and immediately began seeing positive results. He won the Reno-Tahoe Open in August, the Turning Stone Resort Championship in September and finished No. 26 on the PGA Tour money list with more than $2.2 million in earnings.

“We are very excited to have Steve join our staff this year,” said Mike Pai, Srixon’s Vice President of Marketing and Advertising. “Since he switched to the Z-URC his game went to an entirely new level. Steve paid Srixon and the Z-URC the ultimate compliment when he chose to play it without any compensation – simply because he felt it was best for his game. And his results speak for themselves. We look forward to following him on tour this year as a member of the Srixon staff.”

The popular Z-URC golf ball features a thin soft cover and the largest and fastest core Srixon has developed. The Z-URC has a firmer feel around the greens than the Z-URS however; it still delivers outstanding spin and control on approach shots and around the greens that tour players demand from a high performance golf ball.