Srixon - Press Releases

JIM FURYK TO APPEAR AT THE 2008 PGA MERCHANDISE SHOW
SRIXON SIGNS PGA TOUR PROFESSIONAL STEVE FLESCH

ATLANTA, GA, January 8, 2008 -

Srixon announces today that it has signed PGA Tour professional Steve Flesch to play Srixon golf balls. Flesch will continue to play the multi-layer Z-URC golf ball this year on tour.

“I switched to the Srixon Z-URC in the middle of 2007 for one simple reason –it turned my season around.” Flesch said. “The Z-URC gave me incredible control of my iron shots – I can work it however I need and get it to stop on a dime. And it has the perfect launch conditions to help me optimize my distance off the tee. I am now playing in all of the 2008 major championships thanks in large part to the Z-URC”.

Flesch switched to the Z-URC golf ball and immediately began seeing positive results. He won the Reno-Tahoe Open in August, the Turning Stone Resort Championship in September and finished No. 26 on the PGA Tour money list with more than $2.2 million in earnings.

“We are very excited to have Steve join our staff this year,” said Mike Pai, Srixon’s Vice President of Marketing and Advertising. “Since he switched to the Z-URC his game went to an entirely new level. Steve paid Srixon and the Z-URC the ultimate compliment when he chose to play it without any compensation – simply because he felt it was best for his game. And his results speak for themselves. We look forward to following him on tour this year as a member of the Srixon staff.”

The popular Z-URC golf ball features a thin soft cover and the largest and fastest core Srixon has developed. The Z-URC has a firmer feel around the greens than the Z-URS however; it still delivers outstanding spin and control on approach shots and around the greens that tour players demand from a high performance golf ball.

Based in Huntington Beach, CA, Cleveland Golf / Srixon both enjoy a strong presence on the PGA TOUR as well as competitive tours worldwide. Cleveland Golf's staff includes Vijay Singh, Boo Weekley, David Howell, and many other players. The company was founded in 1979 and originally manufactured high quality replicas of classic golf clubs from the 1940s and 1950s, but soon earned the reputation as an innovative producer of original equipment in its own right. Cleveland Golf remains steadfastly committed to providing tour-proven, premium golf equipment to passionate golfers at prices that ensure optimal value to consumers. For more information about Cleveland Golf please visit www.clevelandgolf.com. SRIXON Sports USA, Inc. has been distributing premium golf balls and equipment in the U.S. since 1997. Srixon’s staff includes Jim Furyk, Henrik Stenson, Karrie Webb, and many other players. SRIXON golf balls earned 26 tournament victories on multiple professional tours around the world in 2006. For more information about SRIXON please visit www.srixon.com. SRI Sports Limited owns both brands and is the number one golf club manufacturer in the world’s second largest market, Japan, and is one of the world’s leading patent holders in golf ball technology.

Based in Huntington Beach, CA, Never Compromise was founded in 1997. Never Compromise initially enjoyed a moderate amount of success on the various professional tours and it was during this period of time that Cleveland Golf took notice of this little putter company that was brimming with attitude and self-confidence. In June of 2003, Cleveland Golf purchased Never Compromise and has since re-launched it as a top-tier putter brand. Never Compromise enjoys a strong presence on the PGA TOUR, as well as competitive tours worldwide. Never Compromise staff includes Vijay Singh, Boo Weekley, Steve Flesch, and many other players. Never Compromise remains committed to providing tour-proven, premium putters to passionate golfers around the world. For more information about Never Compromise please visit www.nevercompromise.com.