Srixon Sports, a leader in golf ball and golf club technology, today announces the re-introduction of their award winning AD333 golf ball. The new and improved AD333 golf ball features an improved reformulated cover which delivers more spin and control than the original, plus a more resilient Energetic Gradient Growth core. The result is a ball with softer feel that launches higher, with less spin and more ball velocity for greater distance. Even more significant is the golfer who plays with the new AD333 won't sacrifice great feel and control that was the hallmark of the original AD333.

"At Srixon, we have always said that the only time we will launch a new golf ball is when we know we've created something better," said Richard Stamper, Srixon's President and COO. "The original AD333 proved that a 2-piece ball could incorporate great feel and control in addition to having great distance. The new and improved version takes what we've learned about the dynamics of ball and club impact to further optimize launch conditions for most golfers playing this ball. An improved cover and Energetic Gradient Growth core produces greater initial velocity, lower spin and a higher launch angle for a wide range of swing speeds," added Stamper.

The new AD333 features a newly reformulated, proprietary, and highly resilient Rabalon®-elastomer blended cover, exclusive to Srixon. Rabalon® is a soft and durable material that is 35-percent more resilient than standard ionomer, the material found in competitive 2-piece products. This increase in resilience provides greater ball speed and initial velocity off the tee while providing soft feel and spin on all approach shots into and around the green.

The new AD333 cover also features the same, aerodynamically superior 333 dimple pattern which provides a penetrating and stable ball flight in all wind conditions. These aerodynamics further enhance distance because it increases carry and has a shallow angle of descent for more roll, delivering much greater overall distance for all swing speeds.

The new AD333 also features a more resilient yet soft Energetic Gradient Growth core than its predecessor providing greater ball speed and initial velocity which help to increase distance. In combination with the Energetic Gradient Growth construction that is firmer on the outside and gets progressively softer towards its center, the new AD333 launches high with less spin - ideal conditions for distance. All parts of the new AD333 construction are designed to give all golfers the potential to hit it long off the tee yet maintain control on approach.

The new AD333 will be sold exclusively in on- and off-course golf shops and carries a suggested retail price of $25 per dozen.

Srixon's New AD333 Specifications

Construction: 2-piece
Cover: New soft and thin Rabalon® Elastomer
Core: Polybutadiene, Energetic Gradient Growth